The sign, whose purpose – to distinguish one person’s goods or services from another asmens.Prekės sign (the term is applied to the service marking) – any sign, the purpose of which – to distinguish one person’s goods or services from another person’s goods or services and which can be shown graphically. This is a three-dimensional or spherical image, expressed some simboliu- written or pictorial, helping him to remember the product or service, which he symbolizes in form, color.
The creation of a product or service to sell your brand and its use in the market promotion of their goods or services, this sign is a symbol of the proposed product and an integral part of it. Brand – intellectual property of its owner. However, the legal ownership of the developed and used only by a sign placed under the Republic of Lithuania patented trademark in accordance with law or the World Intellectual Property Organization, the International Bureau of the International Registry under the Madrid Agreement concerning the international registration of marks.